Social Media Management Platform

Creasprint positions itself as a strategic partner for startups and SMEs, offering an all-in-one service for outsourcing their social media. The company combines human expertise in content writing and design with cutting-edge technology, enabling real-time performance analysis and an iterative strategy to maximize the impact of their creations.

Industry

Digital Marketing
Social Media Management
SaaS (Software as a Service)

Our involvement

MVP Creation
Development
User Experience (UX)
Front-end Development
Back-end Development
Infrastructure

The project

The initial challenge for Creasprint was the dispersion of tools. Social media management, content creation, and performance analysis were conducted across multiple platforms, which complicated the teams’ work.

The objective was clear: to centralize all these operations in one place. We therefore designed an all-in-one platform allowing users to plan and automate publications, analyze performance in real-time, and easily collaborate with a team of content experts.

To go further, we integrated artificial intelligence to automate performance analysis and provide personalized recommendations to optimize the content strategy.

In short, Creasprint has become an intelligent ecosystem dedicated to the management and optimization of social media (Facebook, Instagram, LinkedIn).

Our solution

“Creasprint” Performance Score

To emphasize continuous improvement, our algorithm calculates a “Creasprint Score” at two levels. Each publication receives an individual rating to evaluate its specific impact, while a global score aggregates all performances to provide a clear overview of the strategy.

In short, the user can thus track their overall progress while precisely identifying which publications generate the most impact.

Interactive Calendar

An intuitive publication calendar was developed. It not only allows for smooth navigation (infinite scroll) and simple drag-and-drop reordering, but it also serves as a visual dashboard.

At a glance, the user can see the type of publication and the Creasprint performance score associated with each published post.

In short, planning becomes visual and fast, transforming a logistical chore into a simple drag-and-drop game.

The “Idea Box”

A dedicated “Idea Box” (or “Sketch Box”) was designed to allow the user to quickly jot down ideas for publications without having to fill in all the details. When the idea is ready, you can drag it directly onto the calendar.

In short, no idea is lost, and the transition from sketch to planning happens in a single gesture.

Brand Identity Management

A section centralizes the project’s brand identity: fonts, primary and secondary colors, logos, approved media, and even the tone of voice to be used.

In short, the platform facilitates brand image consistency across all publications.

Creation and Publication Preview

The creation module allows you to work independently or collaborate with a Creasprint expert. It includes a dynamic preview that adapts in real-time to the chosen social network (e.g., Feed, Story). Once the date is chosen and approval is given, the system automatically publishes the content.

In short, the user sees the final result before publishing, and the platform handles the posting, guaranteeing a perfect result effortlessly.

Interactive and Collaborative Management

Each publication has its own real-time conversation window. This allows members of the same team to discuss or communicate directly with a Creasprint expert for advice.

The expert, in turn, has an AI assistant. This assistant analyzes the current publication and provides the expert with recommendations based on the project’s brand identity.

In short, exchanges are centralized, and Creasprint’s human expertise is “augmented” by AI to offer faster and more precise advice.

Advanced Analysis Simplified by AI

For each publication, an AI analyzes the performance and provides clear recommendations. Dedicated dashboards display key metrics and compare them with previous publications.

In short, the AI transforms raw data into actionable strategic advice, enabling continuous improvement publication after publication.

Flexible Economic Model

The platform integrates a subscription system with renewal to give access to Creasprint’s expert services. For added flexibility, users can also purchase service “credits” a la carte.

In short, the platform becomes Creasprint’s commercial engine, managing recurring revenue and one-time purchases in an automated manner.

Intuitive Administration Panel

A comprehensive administrator section was implemented to enable the Creasprint team to oversee client accounts, track purchases, and manage various projects, all without requiring technical intervention.

In short, a powerful control center that gives Creasprint full control of its platform and operations.

The impact

This project led to a complete transformation of Creasprint’s business model, turning it from a traditional service agency into a true SaaS company. The platform we designed is not a simple management tool; it has become the strategic heart of their service offering.

By centralizing the entire workflow, from ideation to AI-powered analysis, Creasprint put an end to the use of scattered tools for its clients. The company can now offer a higher value-added service, combining the efficiency of powerful software with accessible human expertise.